Rising to the Challenge - Kelly Gillease, CMO of NerdWallet

<p><strong>In this Marketing Over Coffee:</strong><br /> A Special Interview with Kelly Gillease!</p> <p><a href= "http://traffic.libsyn.com/marketingovercoffee/MoC632.mp3">Direct Link to File</a></p> <p>Brought to you by our sponsors: <strong><a href= "https://www.azlo.com/moc/">Azlo</a></strong> and <strong><a href= "http://netsuite.com/coffee">NetSuite</a></strong></p> <p>Kelly on <a href= "https://www.linkedin.com/in/kellythepea/">LinkedIn</a> and <a href="https://twitter.com/kellpickles">Twitter</a></p> <p>What is <a href="https://www.nerdwallet.com">NerdWallet</a>?</p> <p>From Economics to Performance Marketing</p> <p>Going from a team of 20 to 45</p> <p><strong id= "docs-internal-guid-69567b36-7fff-5c1b-0477-4bd226c2">5:46</strong> <strong id= "docs-internal-guid-69567b36-7fff-5c1b-0477-4bd226c3">Azlo is a FREE business checking account with invoicing, bill pay, money transfers, NO minimum balance, and NO fees. <a href= "https://www.azlo.com/moc/">Sign up now at Azlo.com/MOC</a></strong></p> <p>How does sales fit in? Product Marketing?</p> <p>What key stats do you watch?</p> <p>Return on ad spend versus brand recall</p> <p>Multi-touch attribution</p> <p><strong>13:25</strong> <strong id= "docs-internal-guid-69567b36-7fff-5c1b-0477-4bd226c">Smart companies run on <a href="http://netsuite.com/coffee">NetSuite by Oracle</a> - the WORLD’S NUMBER ONE cloud business system. With NetSuite, you’ll have visibility and control over your financials, HR, inventory, ecommerce, and more - everything you need - all in one place. <a href="http://netsuite.com/coffee">Get your free guide - Seven Actions Businesses Need to Take Now</a></strong></p> <p>In house analytics and marketing technology</p> <p>Adjusting to Covid-19 in Q2 - rising to the challenge</p> <p>OTT going crazy during shutdown</p> <p>Hamilton!</p> <p>Looking back on 2008 and 2001</p> <p>Why you have to do both performance and brand marketing</p> <p><a href= "https://www.trustinsights.ai/analyticsformarketers">Join the Analytics for Marketers Slack Group!</a>