Riot Games' Jonny Altepeter on Music and Marketing in Gaming

<p>Jonny Altepeter has music in his bones. Starting out as a musician and vinyl collector he eventually transitioned into music supervision for marketing teams in Hollywood, scoring trailers for huge movies. Recently he found a home for his talents at gaming giant Riot. He's played a large creative role in the marketing for Riot's hit team shooter Valorant and acts a liaison between artists and the gaming industry. Jonny joins the PlusMusic podcast to share his journey, his struggles, and what he's learned over the years as a music supervisor in the worlds of film and gaming.&nbsp;</p> <p><br></p> <p>Show Notes:&nbsp;</p> <p>(3:16) Jonny discusses the role of music in his projects at Riot Games</p> <p>(5:13): Adding Neon to Valiant</p> <p>(10:26): Marketing for games vs marketing for film</p> <p>(14:36): Time as a musician</p> <p>(16:44): Sound design for Esports</p> <p>(19:50): Personal thoughts on the Metaverse</p> <p>(24:46): Advice for game scoring</p> <p>(30:32): Love of jazz music</p> <p>(34:26): Future Projects</p> <p><br></p> <p>Follow Jonny on <a href="https://www.linkedin.com/in/jonleroy84">Linkedin</a><a href="https://www.instagram.com/moonmanjonny/?hl=en"> &nbsp;</a></p>