[Replay] 7 Insider Secrets of Video Marketing (With the CEO of Wistia)

<p>Growing your audience faster, storytelling that informs your prospects, and moving your customers down the sales funnel -- these are just a few benefits of video marketing. In this episode, Chris Savage from Wistia joins us to chat about building an audience with video (starting from zero).</p> <p><strong>We covered:</strong></p> <ul> <li>The truth behind the rise of video and its true power in marketing</li> <li>What happens when you find the spot where customers get stuck in your funnel</li> <li>How to create a compelling storyline that makes your audience problem-aware</li> <li>Why you should turn to your best customers for help identifying your mission</li> <li>The difference between what your product does and what your mission entails</li> <li>Getting clear with your metrics up front when you&rsquo;re building an audience with video</li> <li>How to use metrics to help leadership understand the risks that you're taking</li> <li>Why you should pay attention to how media companies market their content</li> </ul> <p><strong>Ressources:</strong></p> <ul> <li><a href="https://wistia.com/">Wistia</a></li> <li><a href="https://wistia.com/learn/production/introducing-one-ten-one-hundred">One, Ten, One Hundred Series by Wistia</a></li> <li><a href="https://www.profitwell.com/">ProfitWell</a></li> <li><a href="https://amzn.to/2XB5GDt">Masters of Doom by David Kushner</a></li> <li><a href="https://amzn.to/2EpbnM9">Good to Great by Jim Collins</a></li> <li><a href="https://amzn.to/2VChpAd">The Score Takes Care of Itself by Bill Walsh</a></li> <li><a href="https://amzn.to/2XrXvJI">Ogilvy on Advertising by David Ogilvy</a></li> <li><a href="https://twitter.com/csavage">@csavage on Twitter</a></li> <li><a href="https://savagethoughts.com/">Savagethoughts.com</a></li> <li><a href="https://ehmarketers.wpengine.com/marketing-storytelling/">Why Marketing Storytelling Matters Now More Than Ever</a></li> </ul>