Price Modes: Something You've Never Heard Of, But Need To with Brooks Hamilton

<p><strong>Brooks Hamilton</strong> is the Vice President of Services at Zilliant.  He is responsible for Services sales, the technical team, engagement methodology, partner enablement, and training across multiple countries as well as assist building Zilliant's brand via industry speaking engagements. Zilliant is a global company with blue-chip customers around the world.</p> <p>In this episode, Brooks shares how tariffs can make changes on your cost basis and impact your company’s bottom line. That’s why companies who respond quickly in their pricing and have a better understanding of their pricing and tools fare better than those who are not. He also talks about price modes and how clarity and knowledge about it can turn more revenues for your company.</p> <p><strong> </strong></p> <p><strong>Why you have to check out today’s podcast:</strong></p> <ul> <li>Find out why you should care about tariff pricing and what you can do to protect your company’s bottom line</li> <li>Learn and understand pricing mode to turn more profit dollars for your company</li> <li>Understand how pricing culture affects the usage of pricing mode to effect changes in price the best way possible</li> </ul> <p><strong> </strong></p> <p align="center"><strong>“Pricing clarity to understand the different mechanisms, to understand who owns them, and the decision-making process that's behind them. So that each level of that process is solving the approach in the best way possible.”</strong></p> <p align="center"><em>- Brooks Hamilton</em></p> <p align="center"><strong> </strong></p> <p><strong>Topics Covered:</strong></p> <p>01:37 - How Brooks’ career in Pricing started</p> <p>03:32 - What is a tariff</p> <p>05:03 - How tariffs impact cost basis and a company’s revenue</p> <p>06:03 - Important questions you ask yourself when faced with a tariff concern</p> <p>07:55 - Contributing factors that can help in the decision to increase price brought about by a tariff</p> <p>09:15 - Why Zilliant cares about tariff pricing</p> <p>10:35 - What plagues