Nimbus empowers women-led SMEs with N20m

<p>The Nimbus Aid Project, a Corporate Social Responsibility initiative by Nimbus Media Ltd, said it has been making significant strides in its mission to support Small and Medium-sized Enterprises and non-profit organisations in Nigeria.</p>, <p>A statement said its project’s 2022 Impact Report revealed that around 10 women-led SMEs and startups received N20m worth of advertising support, leading to over 2.8 million unique advert views across high-traffic locations in Lagos.</p>, <p>It stated, “Since its launch in 2016, the Nimbus Aid Project had positively impacted 13 organisations, with 11 of them being women-led.</p>, <p>“Through its strategic efforts, the initiative has not only provided marketing support but also contributed to community development, improved access to essential services, and enhanced economic resilience.”</p>, <p>The Chief Executive Officer, of Nimbus Media Ltd, Wale Adegoke, while expressing his vision behind the Nimbus Aid Project, said, “We believe businesses have a profound responsibility to contribute positively to society.</p>, <p>“The Nimbus Aid Project embodies our commitment to giving back and making a tangible difference in the lives of those who need it most.”</p>, <p>According to the statement, the project’s emphasis on supporting women-led businesses had been instrumental in promoting gender equality in entrepreneurship and inspiring more women to take on leadership roles, driving economic growth in Nigeria.</p>, <p>A beneficiary, Managing Partner at HeadFort Foundation, Oluyemi Orija, praised the initiative as a game-changer for businesses.</p>, <p>The statement said he noted that winning the grant had the potential to change the trajectory of one’s business and strategically help reach new communities.</p>