Mike Duffy on Business Development Habits – Time To Get Great At Business Development

<p><span style="font-weight: 400;">Mo asks Mike Duffy: When was the moment that you decided that business development was important and you needed to get great at it?</span></p> <p> </p> <ul> <li><strong><span style="font-weight: 400;">Mike’s dad started in sales so he had a front row seat on making sales from the very beginning. He started his sales career by  selling ad space in a travel magazine, and once he got out of college, Mike started selling ladies clothes in California.</span></strong></li> <li><span style="font-weight: 400;">He took a $500,000 territory and in 18 months turned it into $2.5 million. He won salesman of the year at the age of 24 and ended up having a beer with his sales manager which led to a conversation that changed everything for him.</span></li> <li><span style="font-weight: 400;">Mike took a deep dive into discovering what really makes a good sales program and he became a student of sales for the rest of his career.</span></li> <li><span style="font-weight: 400;">Mike teaches lawyers business development now under the assumption that he has to sell the idea to his students. The goal is to help them understand that adding value to a relationship or closing a deal is sales by another name.</span></li> <li><span style="font-weight: 400;">If we want to live the life we want, we have to get great at growth.</span></li> <li><span style="font-weight: 400;">Start with the people you are going to call and how you can have a conversation that creates curiosity. That allows you to learn about what they need. Business development is about helping people.</span></li> <li><span style="font-weight: 400;">Business development habits set you apart when it comes to employment as well. It’s hard to ascertain someone’s technical expertise in a 30-minute interview, but it’s obvious when you care, listen intently, and make the conversation about the other person.</span></li> <li><span style="font-weight: 400;">You always have to be thinking about the long game. Some prospects may not turn into clients fo