Micro-Influencers and FBA: How to Cash In on Brand Evangelists With William Gasner [Ep. 77]

<p><span style="font-weight: 400;">How do you get consumers to sit up and pay attention to your brand on social media? </span></p> <p><span style="font-weight: 400;">You could hire an influencer to promote your product to their followers, but how do you track down the right influencer for your specific brand?</span></p> <p><span style="font-weight: 400;">As an Amazon seller himself, this frustrating problem inspired William Gasner to co-create Stack Influence. Stack Influence is an online platform that connects Amazon FBA brands with micro-influencers. Receiving the brand's product as payment, the micro-influencers spread the word about FBA brands through social media posts, product feedback, and video testimonials. </span></p> <p><span style="font-weight: 400;">William joins us to discuss the challenges Amazon sellers face when building a recognizable brand identity and the many benefits of marketing through micro-influencers. He dives into the core elements that make up a strong brand identity, and some of the common mistakes FBA sellers make when promoting their products on social media.</span></p> <p><span style="font-weight: 400;">We also discuss the difficulties of marketing visually unappealing products, and Wiliam shares some clever tips and tricks for how to work around this problem. According to William,</span></p> <blockquote> <p><em><span style="font-weight: 400;">“When it comes to social media marketing, I usually recommend to brands whose products aren't the most exciting or visually appealing to get creative with adding extra value to your product. Basically, add something to your product that is universally valued and exciting to promote.”</span></em></p> </blockquote> <p><span style="font-weight: 400;">William also sheds some light on his journey as a founder, including some of the obstacles he faced when co-creating Stack Influence and the rather unconventional method he used to raise growth capital.</span></p> <p><span style="font-weight: 400;">If you want to learn how to light a fire under you