Melinda Livsey on How to Attract and Serve Your Ideal Client and/or Tribe

<h2>Melinda Livsey on How to Attract and Serve Your Ideal Client and/or Tribe</h2><p><strong>It’s extremely hard to gain traction and see progress if you’re not sure:</strong></p><ul><li>Who your work, product, or service is for</li><li>What your secret sauce is that sets you apart</li><li>The value you provide and why someone should care</li></ul><p>Regardless if you’re a side hustling artist, designer, or freelancer, these should be top of mind if you want to win in the short-term and thrive in the long-term.</p><p>These are all pieces of a puzzle in the greater jigsaw of Brand Strategy.</p><p>Luckily, today’s guest is a wizard in this world.</p><p>I’m talking about Melinda Livsey, founder and creative director of Marks & Makers, and a valuable asset to Chris Do and The Futur and their ongoing series, The Process.</p><p>She went from designing identity systems to getting paid by her ideal clients to help them accomplish their big target goals and shape their bigger picture.</p><p>Today, Melinda’s here to simplify this complex Brand Strategy monster and parallel it to attracting and helping our ideal clients and/or tribe.</p><p><strong>Get ready to take notes and we dive deep into:</strong></p><ul><li>Brand Strategy for Dummies 101</li><li>Determining who your work or service is for</li><li>Pinpointing your unique key differentiator (AKA your secret sauce)</li><li>Understanding and communicating the value you provide</li><li>The power of your story, teaching what you know, books, pizza, and more.</li></ul><p>This episode is going to give you some solid, actionable steps to take your ambitious side hustling pursuits to the next level.</p><h3>Connect with Melinda</h3><ul><li><a href="https://www.instagram.com/melindalivsey/?hl=en" target="_blank">Instagram</a></li><li><a href="https://www.marksandmaker.com/" target="_blank">Website</a></li><li><a href="https://www.behance.net/marksandmaker" target="_blank">Behance</a></li><li><a href="https://thefutur.com/team/melinda-livsey" target="_blank">Melinda on the Futur</