Martin Lindstrom (Part 1) | One of TIME Magazine’s 100 Most Influential People Shares How to Eliminate Bureaucratic Red Tape, Bad Excuses, and Corporate BS

<p>Today’s guest was named by TIME MAGAZINE as one of the World’s 100 Most Influential People and he’s been interviewed 20 times on NBC’s TODAY show and he’s here to talk about his new book, The Ministry of Common Sense: How to Eliminate Bureaucratic Red Tape, Bad Excuses, and Corporate BS.</p>