Marketing Tech Potpourri - A Day in the Life of Dani Whitestone, Guru

<p>Jared talked with a marketing expert about how to use technology to effectively promote any business, including law firms.</p> <p><strong>Episode Highlights</strong><br /> 02:14 Dani’s extensive background in legal technology<br /> 04:01 Her experiences with the acquisition process and the personal and emotional challenges involved<br /> 08:31 The importance of understanding the psychological component of marketing and how emotional choices play a role in this<br /> 10:57 The importance of using Canva as a design tool for marketing<br /> 17:15 How a CRM can provide a smooth journey for your customer<br /> 20:29 How Dani implemented a CRM right from the beginning of her coaching and mentoring business<br /> 22:13 How she uses AI tools to plan out a daily schedule<br /> 25:09 Calendly and Acuity as efficient scheduling tools for lawyers<br /> 25:50 The importance of planning and timing of content distribution </p> <p> </p> <p><strong>Episode Resources</strong></p> <ul> <li>Connect with Jared Correia</li> <li><a href= "mailto:jared@redcavelegal.com">jared@redcavelegal.com</a></li> <li><a href= "https://redcavelegal.com/">https://redcavelegal.com/</a></li> <li><a href= "https://www.linkedin.com/in/jaredcorreia">https://www.linkedin.com/in/jaredcorreia</a></li> <li><a href= "https://twitter.com/RedCaveLegal">https://twitter.com/RedCaveLegal</a></li> <li>Connect with Dani Whitestone</li> <li><a href= "https://www.linkedin.com/in/daniwhitestone/">https://www.linkedin.com/in/daniwhitestone/</a></li> <li><a href= "https://www.linkedin.com/posts/daniwhitestone_here-are-the-marketing-resources-mentioned-activity-7130370216848449536-94gd/?utm_source=share&utm_medium=member_desktop"> https://www.linkedin.com/posts/daniwhitestone_here-are-the-marketing-resources-mentioned-activity-7130370216848449536-94gd/?utm_source=share&utm_medium=member_desktop</a></li> <li><a href= "https://www.customindustrialservices.com/">https://www.customindustrialservices.com/</a>  </li> </ul>