Lisa Samuel of Samuel Design Group Interiors in Santa Fe, New Mexico

<p>“I was about to become a Santa Fe statistic,” she says. “I’m not proud of that. But it’s the truth. I knew that if I didn’t get out of Sante Fe and do something really big and scary, I didn’t have a future and neither did my children.”</p><p>She tells us how she eventually received a grant to study architecture and construction and, with $900 in her pocket, moved to California to get her education before moving back to Santa Fe, where she then spent the next few years getting her feet wet in the industry.</p><p>Despite having to endure an almost endless stream of hardships, Lisa wouldn’t change a thing. 25 years after starting her own firm, she reflects: “I never expected to build what I built. I didn’t. I was just trying to make it.”</p><p>Today, Lisa has never been more motivated for growth as a leader in the world of design. In every single one of her projects, she always makes it a point to maximize the <i>journey </i>toward the finished productan approach she sums up in the word <i>feelosophy</i>.</p><p><br /><strong>Topics Discussed: </strong></p><ul><li>[02:35] Being one of 11 siblings</li><li>[09:25] Lisa’s first few years in the architecture industry</li><li>[13:22] Imparting lessons on perseverance to her kids</li><li>[15:29] How lighting became a prominent industry</li><li>[18:11] How adobe houses are constructed</li><li>[25:04] What clients would say about working with Lisa</li><li>[27:12] How Lisa’s team stays inspired</li><li>[31:08] Lisa’s vision for the next five years</li><li>[38:25] Lisa’s most memorable projects</li><li>[40:44] Setting expectations with ultra-high-net-worth clients amid supply chain issues</li><li>[44:16] Lisa’s favorite books and podcasts</li><li>[47:50] Lisa’s typical day and the power of getting up early in the morning</li><li>[54:39] The American Dream according to Lisa</li></ul><p><br /><strong>Connect with Guest:</strong></p><ul><li>Website: <a href="https://samueldesigngroup.com/" target="_blank">https://samueldesigngroup.com/</a></li><li>Instagram: <a href="https://w