Linking Art and Commerce - How MagicSpoon Gets It Right - The Marketing Moment Ep. 15

<p>GREAT ADS AREN'T ENOUGH. GREAT TECH AND TARGETING ISN'T ENOUGH. YOU NEED BOTH. YOU NEED ART AND COMMERCE TO SHAKE HANDS.&nbsp;</p> <p>Digital marketers love attribution and an easy-to-digest ROI measure. It satisfies the rational part of our brain that wants to solve for the relationship between outputs and outcomes.&nbsp;</p> <p>The problem is that attribution data is as reliable as what it can track. And for better or worse, there's a lot it can't track. You also need visibility into — &nbsp;The impact of your creative &nbsp;Aided and unaided recall &nbsp;Your competitive landscape &nbsp;How and where your customers talk about you &nbsp;And who is getting this intersection right? MagicSpoon. &nbsp;&nbsp;</p> <p>David and Julia dive into some of MagicSpoon's creative and discuss what they're doing and how you can mimic this in your business. &nbsp;</p> <p>Read more at DBDynamo.com.</p>