Legal Tech StartUp Focus Podcast -- Episode 48 of the Legal Tech StartUp Focus Podcast (www.legaltechstartupfocus.com/podcast) - An Interview with Mike Zouhri and Bryan Saunders of Painworth (www.painworth.com)

<p class="MsoNormal">Our guests today are Mike Zourhi, the co-founder and CEO of Painworth, and Bryan Saunders, Painworth's Director of Growth, Marketing, & UX/UI.</p> <p class="MsoNormal">Mike kicks off the podcast by telling us his story where, as the victim of a hit-and-run by a drunk driver, Mike was inspired to create Painworth.</p> <p class="MsoNormal">Mike and Bryan describe Painworth's aim: to be the "voice" of the personal injury victim in settlement discussions of the victim's claims.  Painworth does this by educating the victim with award estimates for pecuniary and non-pecuniary damages that will carry weight with lawyers and insurance adjusters because they are based on Painworth's machine learning-driven reviews of relevant court-based and other documentation relevant to award calculation.  Painworth's secret sauce is that it was built for use by personal injury victims (i.e., "regular people") themselves.</p> <p class="MsoNormal">Mike, Bryan, and Charlie discuss:</p> <p class="MsoNormal">- How Painworth simplifies processes for its users without sacrificing its use of a sophisticated approach at the back-end for award estimation,</p> <p class="MsoNormal">- Painworth's process for educating its "regular-people" customers in its web app's use and its processes for iterating on UI/UX improvements.</p> <p class="MsoNormal">- Painworth's roll-out plans for a US-based web app,</p> <p class="MsoNormal">- How Painworth has succeeded in gaining acceptance by both lawyers and insurance adjusters for Painworth’s use by personal injury victims, and</p> <p class="MsoNormal">- Business events that Mike and Bryan are most proud of to date.</p>