“Lee London” on Designing a Brand that People Love and their Zero to Ten Journey

<p><span style="font-weight: 400;">People don’t spend their money on a product or a service. What they buy are the life-changing solutions that they will get from whatever you are offering.</span></p> <p><span style="font-weight: 400;">So how do you get your clients into trusting you with providing answers to their lives’ biggest problems?</span></p> <p><span style="font-weight: 400;">That’s what User Experience Specialist Valerie Kent and I address in this episode where she shares the philosophy she had behind her iconic webcam covers and when she built her women tech-focused company, Lee London.</span></p> <p><span style="font-weight: 400;">We also touch on the business pivots that Valerie had to take and how he managed her way through them.</span></p> <p><span style="font-weight: 400;">This episode is full of insights on how you can come up with a brand that your customers will love on your way to your $10-million revenue goal so tune in now!</span></p> <p>We’ll talk about:</p> <ol> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Introduction</span> <strong>[00:00]</strong></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">The start of Valerie’s entrepreneurial journey</span> <strong>[03:30]</strong></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">The first business lessons that Valerie learned</span> <strong>[10:53]</strong></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Why Valerie went through retailers instead of individual consumers</span> <strong>[12:36]</strong></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Valerie’s next journey after she parted ways with Nordstrom</span> <strong>[16:38]</strong></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">The birth of Valerie’s company Lee London</span> <strong>[19:01]</strong></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">St