In conversation with Effie KanyuaIn conversation with Effie Kanyua

<p><strong>Effie Kanyua &#8211; Director of PR &amp; Comms &#8211; Hearst UK.</strong></p> <p>Effie has a wealth of PR and communication experience having worked at some of the world’s leading agencies including: Shine, Weber Shandwick, Splendid Communications and M&amp;C Saatchi on accounts for global brands in all sectors from drinks to tech including Diageo and Samsung.</p>