How to Sell Picks and Shovels in an AI World

<p>Today Greg is joined by Emma Lawler, the founder of Velvet, an infrastructure provider for cross-platform app authentication and monetization. In this episode, Greg and Emma talk about what trends are worth attention in an post-web3 world and why the Pick-and-Shovel Play could be the most exciting opportunity right now. </p><p>►►Subscribe to Greg's weekly newsletter for insights on community,<br>creators and commerce.You'll also find out when new and exclusive<br>episodes come out from Where it Happens. And it's totally free.</p><p>https://latecheckout.substack.com</p><p>FIND ME ON SOCIAL:<br>Twitter: https://twitter.com/gregisenberg<br>Instagram: https://instagram.com/gregisenberg/<br>TikTok: https://tiktok.com/@gregisenberg</p><p>LINKS FOR THIS EPISODE:<br>Production Team:<br>https://www.bigoceanpodcasting.com<br>Emma Lawler:<br>https://www.velvet.cash/<br>https://twitter.com/emmaryanlawler<br>https://www.emmalawler.com/</p><p>SHOW NOTES:<br>0:00 - Intro<br>7:53 - Takeaways from working at The Skimm<br>18:45 - Business trends to pay attention to<br>33:56 - Why your should build a "boring" business</p>