How to Market for Car Care Month - The Auto Repair Marketing Podcast

Did you know that April is National Car Care Month and October is Fall Car Care Month? These two months are a great way to bring awareness to auto repair while also marketing your shop. Listen in as Brian and Kim talk about marketing your shop through these months and planning a car care clinic. Talking Points October + April - Car Care Months What we did at our shop Where to find resources: EVERYWHERE. Google, YouTube, Organizations, Other Shops Toolkits, social graphics, press releases, videos A Saturday clinic Quick overview/check-over Not a sales event All preventative Bring in parts suppliers, complimentary businesses, jump houses, child safety seat inspections & demonstrations, raffles Get organized All month long Be open to “Car Care Month Inspections” all month. Consider making a donation to a local charity for each inspection. Take photos of each inspection and share on social Do “Live” videos, reels, TikToks throughout the month Promote your event: press releases, FB events, Chambers of Commerce, BNI groups, radio stations, your events page of your website How To Get In Touch Group - https://www.facebook.com/groups/autorepairmarketingmastermind (Auto Repair Marketing Mastermind) Website - https://shopmarketingpros.com/meet-the-pros/ (shopmarketingpros.com)  Facebook - https://www.facebook.com/shopmarketingpros/ (facebook.com/shopmarketingpros)  Get the Book - http://shopmarketingpros.com/book (shopmarketingpros.com/book) Instagram - @shopmarketingpros  Questions/Ideas - podcast@shopmarketingpros.com  Lagniappe (Books, Links, Other Podcasts, etc) https://www.carcare.org/host-a-car-care-event/ (Host a Car Care Event) https://www.carcare.org/car-care-resources/car-care-guide/ (Car Care Guide) https://www.flickr.com/photos/carcarecouncil/ (Social Graphics) https://www.carcare.org/car-care-tips/ (Articles) https://www.youtube.com/channel/UCD7VgT7KKTCij6k_iOX5NRA (Videos) Thanks to our partner, RepairPal. Visit the Web https://repairpal.com/ (HERE)