How to Integrate Content into Your Marketing Campaigns with Margarita Loktionova of Semrush

<p>How do you integrate the right content into your campaigns? To answer this, Brett brings on Margarita Loktionova, the Content Marketing Lead at Semrush. Semrush is an online visibility management SaaS platform that’s been used by over ten million digital marketers. Her "Ultimate 2023 Guide to Content Distribution” is a valuable resource for marketers who want to succeed this year.</p><p>0:00 Intro<br>0:50 Conversation with Margarita<br>1:50 SEM rush<br>2:56 Ultimate 2023 Guide to Content Distribution<br>5:08 Delegating<br>7:33 Influencers and integrated campaigns<br>15:40 State of content marketing<br>20:30 Cross functional collaboration<br>23:20 Final advice<br>26:27 Outro</p><p><a href="https://www.thejuicehq.com/modern-day-marketer">Sign up for Modern Day Marketer</a> (the newsletter)</p><p><a href="https://www.thejuicehq.com/sign-up">Join The Juice</a></p><p><a href="https://www.semrush.com/blog/content-distribution-guide/">The Ultimate 2023 Guide to Content Distribution (+Examples)<br></a><br>Follow Margarita:| <a href="https://www.linkedin.com/in/margarita-loktionova/">LinkedIn</a> | <a href="https://www.semrush.com/">Semrush</a><br>Follow The Juice:| <a href="https://www.meetfathom.com/">Website </a>| <a href="https://www.meetfathom.com/blog">Blog </a>| <a href="https://twitter.com/meetfathom">Twitter </a>| <a href="https://www.linkedin.com/company/67158012">LinkedIn</a><br>Follow Brett:| <a href="https://twitter.com/IndyMcGrath">Twitter </a>| <a href="https://www.linkedin.com/in/brett-mcgrath-54bb2914/">LinkedIn</a> </p>