How to Fight Churn with Data Science in Your Subscription Business with Carl Gold

<p><strong>Why you have to check out today’s podcast: </strong></p> <ul> <li style="font-weight: 400;"><span style= "font-weight: 400;">Discover how to use data science techniques to reduce churn in subscription services </span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Learn how to create a churn dataset as benchmark metrics for subscription economy decisions </span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Learn what is predictive of churn, and what can be done to reduce it</span></li> </ul> <p> </p> <p><strong>Carl Gold</strong> <span style="font-weight: 400;">is the Chief Data Scientist at</span> <a href= "https://www.zuora.com/"><span style= "font-weight: 400;">Zuora</span></a> <span style= "font-weight: 400;">where he created the Subscription Economy Index™ and the data science behind Zuora's Subscriber Insights. He has a Ph.D. from the California Institute of Technology and has authored publications on Machine Learning and Neuroscience. Before coming to Zuora, he spent most of his post-academic career as a quantitative analyst on Wall Street.  </span></p> <p><span style="font-weight: 400;"> </span></p> <p><span style="font-weight: 400;">In this episode, Carl shares his insights about using data to increase subscriber engagement and reduce customer churn. He provides a clear overview of churn concepts, along with hands-on tricks and tips he has developed through years of experience analyzing subscriber behavior.  </span></p> <p> </p> <p><strong>“The thing about churn is there is no one solution. If you think a customer is going to leave, the next question is ‘why’.”</strong></p> <p><em><span style="font-weight: 400;">- Carl Gold</span></em></p> <p><span style="font-weight: 400;"> </span></p> <p><br /> <br /></p> <p><strong>Increase Your Pricing Knowledge: Become a</strong> <strong><em>Champions of Value INSIDER! </em></strong></p> <p><span style="font-weight: 400;">To sign up go to</span> <a href= "https://www.championsofvalue.com/offers/uFkHJHCL/checkout">