How The Influencer Counterculture Is Destroying Traditional Media BP081321-187

How The Influencer Counterculture Is Destroying Traditional Media<br /><br />Social Media and its Influencer Army is defining the counterculture and exposing the vacuum that traditional media has had on mainstream culture. KOP analyzes. <br /><br />Influencer marketing is big business: here are five mistakes the stars (and the brands who sponsor them) should avoid <a href="https://theconversation.com/influencer-marketing-is-big-business-here-are-five-mistakes-the-stars-and-the-brands-who-sponsor-them-should-avoid-164099" rel="noopener">https://theconversation.com/influencer-marketing-is-big-business-here-are-five-mistakes-the-stars-and-the-brands-who-sponsor-them-should-avoid-164099</a><br /><br />MTV 'Cribs' just returned to television 20 years after its original debut. But 'wealth porn' may not have the same appeal to a new generation. <a href="https://news.yahoo.com/mtv-cribs-just-returned-television-090100287.html" rel="noopener">https://news.yahoo.com/mtv-cribs-just-returned-television-090100287.html</a><br /><br />To Fight Vaccine Lies, Authorities Recruit an ‘Influencer Army’ <a href="https://www.nytimes.com/2021/08/01/technology/vaccine-lies-influencer-army.html" rel="noopener">https://www.nytimes.com/2021/08/01/technology/vaccine-lies-influencer-army.html</a><br /><br />Not your boomer’s influencer: the rapidly evolving world of influencer marketing <a href="https://www.thedrum.com/profile/publicis-health/news/not-your-boomers-influencer-the-rapidly-evolving-world-of-influencer-marketing" rel="noopener">https://www.thedrum.com/profile/publicis-health/news/not-your-boomers-influencer-the-rapidly-evolving-world-of-influencer-marketing</a> <br /><br />Early-stage brands should also unlock the power of influencers <a href="https://tcrn.ch/3fPCUK6" rel="noopener">https://tcrn.ch/3fPCUK6</a> via @techcrunch <br /><br />The Key Weakness That Could Lead To The Fall Of Influencer Marketing via @forbes <a href="https://www.forbes.com/sites/forbesagencycouncil/2021/07/19/the-key-weakness-that-could-lead-to-the-fall