Honing Your Ideal Niche and Having Confidence to Raise Agency Prices with Matt Banker | Ep #649

<p>Have you nailed down your agency's ideal niche? Are you attracting clients that ignite your agency's growth? Could you be standing in the way of your ability to raise agency prices? After years as a generalist agency, today’s guest decided to turn his business into a dual agency launching a niche firm alongside his broad shop. This calculated risk revealed his true north while preserving the existing revenue streams. Now their work inside the niche outpaces the generalist division of the agency. He talks about the decision to create two agencies and his revelation to let go of limiting thinking in order to raise prices.</p> <p><strong>Matt Banker</strong> is the owner of <a href= "https://bankercreative.com/" target="_blank" rel="noopener">Banker Creative</a>, a business he calls a dual agency since it has two different brands under one agency. Matt shares his experience running two brands, Banker Creative and <a href= "https://marketingforaccountingfirms.com/" target="_blank" rel= "noopener">Benchmark Growth</a>, which specialize in web design and marketing for accounting firms, respectively. He discusses the benefits of having a niche focus and the importance of building processes to delegate tasks to his team. Tune in to learn from his insights and strategies for growing and scaling an agency.</p> <p>In this episode, we'll discuss:</p> <ul> <li>Shedding your limiting mindset in order to raise agency prices.</li> <li>Building a dual agency to explore the ideal niche.</li> <li>Who is the first hire you should make as a new agency?</li> </ul> <p> </p> <h2>Subscribe</h2> <p><a href= "https://podcasts.apple.com/us/podcast/smart-agency-masterclass-jason-swenk-podcast-for-digital/id870206013" target="_blank" rel="noopener">Apple</a> | <a href= "https://open.spotify.com/show/0FiKuRTpkJ7OraCJBUIlr9" target= "_blank" rel="noopener">Spotify</a> | <a href= "https://www.iheart.com/podcast/263-smart-agency-master-28334260/" target="_blank" rel="noopener">iHeart Radio</a></p> <h2>Sponsors and Resources</h2> <p><strong>E2M