Franchise Marketing Strategies For Multi-Location Businesses With Madeleine Zook

<p>Have you ever wondered how the biggest and best brands approach their branding strategy, franchise development, employee recruitment, and localized marketing on a daily basis? How do they know what’s working, what’s not, and what else can they do to excel in franchise marketing? Today's guest has some excellent insights for you, whether you're a franchisee or a franchisor. Her advice comes from real-life experiences as a multi-unit, multi-brand franchisee. </p> <p> </p> <p>Join Over 5,500 Franchisees and Franchisors in our FREE Private Facebook Community <a href= "https://www.facebook.com/groups/franchisesecretsfb?_rdc=1&_rdr"> HERE</a></p> <p> </p> <p dir="ltr">Have you ever wondered how the biggest and best brands approach their branding strategy, franchise development, employee recruitment, and localized marketing on a daily basis? How do they know what’s working, what’s not, and what else can they do to excel in franchise marketing? Today's guest has some excellent insights for you, whether you're a franchisee or a franchisor. Her advice comes from real-life experiences as a multi-unit, multi-brand franchisee. </p> <p dir="ltr"> </p> <p dir="ltr">Madeleine (Park) Zook hosts <a href= "https://podcasts.apple.com/us/podcast/the-art-of-franchise-marketing/id1651430743"> The Art of Franchise Marketing Podcast</a>, serves as the Director of Marketing at <a href= "https://www.netsertive.com/">Netsertive</a>, and is the owner and founder of a 501(c) 3 nonprofit. </p> <p dir="ltr"> </p> <p dir="ltr">Through Netsertive, Madeleine helps multi-location businesses customize and execute a localized digital marketing program comprising proven digital tactics, processes, and proprietary tech to acquire more local customers online. Their Multi-Location Experience (MLX) Platform creates, deploys, and provides the data to efficiently manage profitable, localized marketing at scale.</p> <p><strong> </strong></p> <p dir="ltr">“In terms of cross-branding, you have to give each brand, whether you're a franchisor or a franchisee,