FoA 274: [Tech-Enabled Advisor Series] Precision Ag with Jonathan Zettler of Fieldwalker Agronomy

<p><span style="font-weight: 400;">Learn more about SWAT Maps: <a href= "https://www.swatmaps.com/">https://www.swatmaps.com/</a></span></p> <p><span style="font-weight: 400;">Fieldwalker Agronomy: <a href= "https://fieldwalker.ca/">https://fieldwalker.ca/</a> </span></p> <p><span style="font-weight: 400;">Jonathan on Twitter: <a href= "https://twitter.com/ZRAgri">https://twitter.com/ZRAgri</a> </span></p> <p><span style="font-weight: 400;">Today’s episode is all about precision agriculture, so if you’re into agronomy and variable rate technology, or what our guest would prefer to call optimal rate technology, you’re in for a real treat. If these terms are new to you, at a basic level we are talking about technology that is being used to understand the variability of a field so that the precise (hence the name precision) amounts of a given seed, fertilizer, or other input can be applied in a way that maximizes the crop response, and of course, overall profitability. Plants don’t grow by the acre, they grow on an individual basis and may respond differently based on site-specific factors. For more on precision ag, find these previous FoA episodes: 256, 244, 243, 218, 211, 200, 196, 179, 175, 108, 25. </span></p> <p><span style="font-weight: 400;">Today’s episode is part of a series I’m doing called the Tech-Enabled Advisor. These are episodes I’m releasing once per month with the intention of better understanding agtech through the lense of the buyers and users rather than just the entrepreneurs or investors. We’ve done four of these so far: 255, 259, 264, and 269, and from what I’ve been hearing the reception has been excellent. </span></p> <p><span style="font-weight: 400;">Joining me on today’s episode to talk about precision ag is Jonathan Zettler, who is an agronomist and the founder of Fieldwalker Agronomy Limited, a private crop consultancy in Minto, Ontario. After 17 seasons in ag retail, Jonathan launched the company to provide “profitable, actionable advice” to farmer customers. </span></p> <p><span styl