Flipping formats and being more authentic with your demand gen with Ellen Schwartze at Knotch

<p>Ellen Schwartze is the Senior Director of Digital Demand Generation at Knotch, a content intelligence platform. In this episode, she talks about flipping formats in marketing, humanizing demand gen, and the benefit of synergy between revenue, brand, and marketing teams. Modern-day marketers, like Ellen, are team players, experimenters, and challengers of the status quo. </p><p>0:00 Intro <br>0:45 Conversation with Ellen <br>3:30 Vanity metrics <br>7:50 Resistance to change <br>10:20 Reporting to revenue <br>17:13 Flipping the format, virtual event example <br>23:00 Brand VS demand <br>26:54 Connect with Knotch <br>27:45 Outro </p><p><a href="https://www.thejuicehq.com/sign-up">Join The Juice</a><br><a href="https://thejuice.webflow.io/the-blend">Sign up for The Blend</a> (weekly newsletter from The Juice)</p><p>Follow The Juice:| <a href="https://www.meetfathom.com/">Website </a>| <a href="https://www.meetfathom.com/blog">Blog </a>| <a href="https://twitter.com/meetfathom">Twitter </a>| <a href="https://www.linkedin.com/company/67158012">LinkedIn</a><br>Follow Ellen:| <a href="https://www.linkedin.com/in/ellenschwartze/">LinkedIn </a>| <a href="https://knotch.com/">Knotch </a>| <a href="https://knotch.com/hub/events/coffee_and_content_sessions/">Coffee + Content</a> <br>Follow Brett:| <a href="https://twitter.com/IndyMcGrath">Twitter </a>| <a href="https://www.linkedin.com/in/brett-mcgrath-54bb2914/">LinkedIn</a> </p>