Evaluating domain expertise in your content marketing with Devin Reed of Gong

<p>Devin Reed is the Head of Content Strategy at Gong, a revenue intelligence platform and one of the most popular B2B brands out there. Since transitioning from sales to content, Devin has created some of the best sales content on the internet. On this episode, Brett and Devin discuss domain expertise, brand tone, teams with diverse talent, and the secret sauce of Gong’s success. </p><p>0:00 Intro <br>1:17 Conversation starts <br>3:40 Who is Gong <br>4:50 Career path <br>8:52 Sales background <br>11:30 3 pillars <br>14:35 Brand tone <br>15:05 Domain expertise <br>18:15 Team of diverse talent <br>21:30 Gong’s secret sauce <br>23:48 Gong data in content <br>26:20 Cursing <br>28:25 Advise <br>31:46 Outro </p><p><a href="https://www.thejuicehq.com/sign-up">Join The Juice</a></p><p>Follow Devin| <a href="https://twitter.com/thereederco">Twitter </a>| <a href="https://www.linkedin.com/in/devinreed/">LinkedIn </a>| <a href="https://newsletter.thereeder.co/">Newsletter </a>| <a href="https://www.gong.io/">Gong</a> <br>Follow Brett:| <a href="https://twitter.com/IndyMcGrath">Twitter </a>| <a href="https://www.linkedin.com/in/brett-mcgrath-54bb2914/">LinkedIn</a>    </p>