Episode 77: The ‘dynamic health moments’ panel on overcoming vaccine resistance

With at least two COVID vaccines shown to have 95% efficacy against viral infection, talk is shifting to getting people to take them. Three social-media experts - representing in-house, agency and platform - tackle that topic, from leveraging social media to battle distrust, to harnessing influencers and what 2021 will look like in terms of marketers overcoming their own conservatism in using the medium.