Episode 176: Fast, Cheap, & Always Something New, How fast fashion changed everything (part 2)

<p>In part two of now THREE, Amanda explores fast fashion 1.0 and 2.0 through the lens of her career.  In this episode we will break down all of the acrobatics brands did to bring their customers more and more newness, faster and faster.  </p><ul> <li>How fashion got faster with some help from social media and the normalization of shopping online.</li> <li>How retailers began to commodify every holiday and occasion, creating products we didn't really need for every and any "event."</li> <li>Why fast fashion retailers started to carry a lot of new things that weren't clothing.</li> <li>How small online-only retailers like Modcloth, Nasty Gal, Lulu's, and Dolls Kill were able to offer even more steady newness without a huge in-house design team. Get ready to learn about the San Pedro Apparel Mart.</li> <li>How fast fashion 2.0 brands like Fashion Nova and Boohoo could keep prices low while creating product faster than anyone else. </li> </ul><p><strong>Additional reading:<br></strong><a href="https://www.barnardos.org.uk/news/barnardos-calls-people-think-pre-loved-buying-new-clothes">"Barnardo's calls for people to think 'pre-loved' before buying new clothes"</a><br><a href="https://www.npr.org/sections/money/2017/04/18/524577372/episode-765-the-holiday-industrial-complex">Planet Money, Episode 765: The Holiday Industrial Complex</a><br><a href="https://www.racked.com/2015/10/15/9540227/urban-outfitters-without-walls-athleisure">"Is Urban Outfitters Phasing Out Its Indie Athleisure Brand?,"</a> Adele Chapin, Racked.<br><a href="https://wwd.com/fashion-news/fashion-features/from-the-san-pedro-wholesale-mart-honey-punch-rises-1202770103/">"From the San Pedro Wholesale Mart, a Brand Rises,"</a> Kari Hamanaka, WWD.<br><a href="https://www.economist.com/britain/2019/08/17/boohoos-business-model-is-as-cheeky-as-a-bikini-paired-with-chaps?utm_medium=cpc.adword.pd&amp;utm_source=google&amp;ppccampaignID=17210591673&amp;ppcadID=&amp;utm_campaign=a.22brand_pmax&amp;utm_content=conversion.direct-response.anonymous&am