Episode 164: Strategic Loyalty and Rewards in Germany and the USA

This week on Commerce Code we speak with Sam Panzer from <a href="http://Talon.One">Talon.One</a>, which is based in Berlin, Germany. Sam is the Director of Industry Strategy at <a href="http://Talon.One">Talon.One</a>, helping brands assess the business potential of refining their promotions and loyalty approach. We talk with Sam about: <ul><li>What the retail and payments spaces look like in Germany - how that's different from other markets like the UK and USA - and what that means for loyalty</li><li>Some of the challenges of different data rules and places where there are opportunities to build out better rewards and offers by being smarter about how to use data</li></ul>