EP262: The 5-Step Facebook Ads Process We Used to Sell $16,673,268.09 of Online Courses with Webinars Part One

<p><span style="font-weight: 400;">In the first part of this two-part episode, Rita Ainsworth, a Director of Media Buying at Tier 11, explains Steps 1-4 of the Facebook ads process she’s used to sell over $16 million in online courses. She’ll give examples of places to research your customer avatar, how to set up your targeting, write great copy, and choose the right ad creative.</span></p> <h3><strong>RESOURCES MENTIONED IN THIS <span style= "font-size: 14pt;">EPISODE</span></strong></h3> <p><a href="https://www.canva.com/"><span style= "font-weight: 400;">Canva</span></a></p> <p><a href="http://rev.com/"><span style= "font-weight: 400;">Rev</span></a></p> <p><a href="https://go.tiereleven.com/optin"><span style= "font-weight: 400;">Cold Traffic SOLVED!</span></a></p> <p><a href="https://www.instagram.com/tier_11/?hl=en"><span style= "font-weight: 400;">Tier 11 on Instagram</span></a></p> <p><a href="http://tiereleven.com/jobs"><span style= "font-weight: 400;">Work at Tier 11</span></a></p> <p><a href= "https://www.digitalmarketer.com/podcast/perpetual-traffic/the-ad-grid-2/"> <span style="font-weight: 400;">Episode 233: How to Build Campaigns for Massive Scale Using The Ad Grid</span></a></p> <p><span style="font-weight: 400;">Thanks for joining us this week. Want to subscribe to</span> <em><span style= "font-weight: 400;">Perpetual Traffic</span></em><span style= "font-weight: 400;">?</span> <a href= "https://itunes.apple.com/us/podcast/perpetual-traffic-by-digitalmarketer-facebook-advertising/id1022441491?mt=2"> <span style="font-weight: 400;">Connect with us on iTunes and leave us a review.</span></a></p> <p><span style="font-weight: 400;">iTunes not your thing? Find us on <a href= "https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK?si=BLfMV9q3RmCJR-0xlINUeA"> Spotify</a>, <a href= "https://www.stitcher.com/podcast/digitalmarketer/perpetual-traffic"> Stitcher</a>, <a href="http://tun.in/pi4wE">TuneIn</a>, or at <a href= "https://www.digitalmarketer.com/podcast/perpetual-traffic/"><em>DigitalMarketer.com</e