EP242: Tips for PR for Your Business With Susan Farese

<p>Join me and my guest, Susan Farese, MSN, RN, owner and President of SJF Communications, a public relations firm located in San Diego, CA. She’s here with us today to share her invaluable tips on how to incorporate PR into your business.</p><p><b>The Basics of PR and Some Key Takeaways</b></p><ul><li>What is PR?</li><li>How she transitioned from nursing to being a consultant entrepreneur and nurse researcher</li><li>The importance of adapting to the new trends</li><li>How businesses can use PR</li><li>Making your pitches and your PR personalized to whoever you’re reaching out to or whoever you connect with</li><li>How to do PR strategies and how do they translate to freelance writing businesses</li><li>The common mistakes that new business owners make when it comes to PR</li></ul><p><b>Resources:</b></p><ul><li>LinkedIn – <a href='https://www.linkedin.com/in/susanjfarese/'><b>Susan J. Farese, MSN, RN</b></a> </li><li>LinkedIn – <a href='https://www.linkedin.com/company/sjfcommunications'><b>SJF Communications</b></a></li><li><a href='https://linktree.com/Sjfcommo'><b>LinkTree</b></a></li><li>Website: <a href='https://sjfcommunications.com/'><b>https://sjfcommunications.com/</b></a></li><li><a href='https://www.facebook.com/sjfcommunications/'><b>SJF Communications Facebook Page</b></a></li><li>Author page: <a href='https://sjfcommunications.com/author-shop/'><b>https://sjfcommunications.com/author-shop/</b></a></li><li><a href='https://twitter.com/sjfcommo'><b>Twitter</b></a></li><li><a href='https://www.tiktok.com/@sjfcommo'><b>TikTok</b></a></li></ul><p><b><br/>Videos:</b></p><ul><li><a href='https://youtu.be/p6cHiY42J20?si=JOdTB717lX4PCS75'><b>Intro to Public Relations</b></a></li><li><a href='https://youtu.be/7A3X13PR4NA?si=PXWXXwtdosx2wVHG'><b>PR Pitching</b></a></li><li><a href='https://www.youtube.com/channel/UCMCeGPgICAYx3rOfhrdXY9g'><b>More videos!</b></a></li></ul><p> </p><p>Welcome to the Savvy Scribe Podcast, I'm so glad you're here! Before we start the show, if you're interested, we have a free Fac