EP028 - How to Use Personal Branding to Become an Influencing Leader with Helga Davies & Ian Luckett

<div style="font-weight: 400;"> <p><span data-contrast="auto">Helga shares the importance of a leader's impact and influencing skills and that if you don't have INFLUENCE, then you can't LEAD.</span><span data-ccp-props= "{"201341983":0,"335559740":259}"> </span></p> </div> <div style="font-weight: 400;"> <p><span data-contrast="auto">We talked about the difference between corporate and personal branding, the power of PERSONAL BRAND, and how useful it is for you as an IT/MSP business leader.</span> <span data-contrast= "auto"> </span><span data-ccp-props= "{"201341983":0,"335559740":259}"> </span></p> </div> <div style="font-weight: 400;"> <p><span data-contrast="auto">We also discussed how being self-aware you are of your own personal brand can help you in your business. </span><span data-ccp-props= "{"201341983":0,"335559740":259}"> </span></p> <p> </p> </div> <div style="font-weight: 400;"> <p><span data-contrast="auto">Helga also talked about the three purposes that a good brand serve. They are:</span> <span data-contrast="auto"> </span><span data-ccp-props= "{"201341983":0,"335559740":259}"> </span></p> </div> <div style="font-weight: 400;"> <p><span data-contrast="auto">1. Authentic to You</span><span data-ccp-props= "{"201341983":0,"335559740":259}"> </span></p> </div> <div style="font-weight: 400;"> <p><span data-contrast="auto">2. Your brand should reflect the business you're serving.</span><span data-ccp-props= "{"201341983":0,"335559740":259}"> </span></p> </div> <div style="font-weight: 400;"> <p><span data-contrast="auto">3. Your brand should be of service to your clients.</span><span data-ccp-props= "{"201341983":0,"335559740":259}"> </span></p> </div> <div style="font-weight: 400;"> <p> </p> </div> <div style="font-weight: 400;"> <p><span data-contrast="auto">She also shares how your personal brand should reflect in your behaviours, specifically in your VVV (VISUAL, VOCAL, and VERBAL)</span><span data-ccp-props= "{"201341983":0,"335559740":259}"> </span></p> </div> <div style="font-weight: 400;"> <