EP021 - Why Marketing is Only About Value and Leads with Terry Forsey and Ian Luckett

<div style="font-weight: 400;"> <p><span data-contrast="auto">Terry emphasi</span><span data-contrast= "auto">s</span><span data-contrast="auto">es that your website is and should be at the center of your marketing efforts. </span><span data-ccp-props= "{"201341983":0,"335559740":259}"> </span></p> </div> <div style="font-weight: 400;"> <p><span data-contrast="auto">If your website isn't fit for purpose, no matter how much you spend</span> <span data-contrast= "auto">on </span><span data-contrast="auto">ads, Google, social media -- they all go to waste.</span><span data-ccp-props= "{"201341983":0,"335559740":259}"> </span></p> </div> <div style="font-weight: 400;"> <p><span data-contrast="auto">We also discussed how in this day and age marketing is no longer one job. Marketing is now all about being a good writer, good designer, </span><span data-contrast= "auto">having </span><span data-contrast="auto">lots of social media skills, SEO, email, Pay Per Click video, HTML, event, etc.</span><span data-ccp-props= "{"201341983":0,"335559740":259}"> </span></p> </div> <div style="font-weight: 400;"> <p><span data-contrast="auto">Terry also talked about the only two reasons why people buy, and that is to increase their sales, or reduce their costs.</span><span data-ccp-props= "{"201341983":0,"335559740":259}"> </span></p> </div> <div style="font-weight: 400;"> <p><span data-contrast="auto">He also shared with us his winning marketing methodology which is the ATTRACT, ENGAGE, NURTURE, CLOSE method. It follows:</span><span data-ccp-props= "{"201341983":0,"335559740":259}"> </span></p> </div> <div style="font-weight: 400;"> <p><span data-contrast="auto">1. Attract - How to Attract</span><span data-contrast="auto"> attention by increasing o</span><span data-contrast= "auto">nline </span><span data-contrast= "auto">a</span><span data-contrast="auto">ctivity and </span><span data-contrast= "auto">s</span><span data-contrast= "auto">ocial </span><span data-contrast= "auto">i</span><span data-contrast= "auto">nteraction</span><