Ep. 81 - Jessica & Melissa of Bodify on Sculpting and Scaling: The Single Service Medspa Strategy

<p>Sometimes success comes down to taking a unique approach. Described by Dr. Grant Stevens as a &quot;unicorn,&quot; Bodify is nothing if not unique. In a time when aesthetic treatment options are proliferating at a dizzying rate, Bodify stands out for its hyper-focused approach on one single service — Coolsculpting.<br/><br/>In this episode, we hear from sisters and Bodify Co-founders Jessica Stellwagen and Melissa Mickelson. Tune in to hear the back story behind Bodify and how the power of focus led them to becoming one of the nation&apos;s leading Coolsculpting practices. <br/><br/>As you&apos;ll hear, niching down wasn&apos;t the only thing they did differently. In this episode Jessica and Melissa break down their top tips and takeaways for ensuring a high rate of patient satisfaction, strong word of mouth, and effective patient acquisition — including an innovative marketing tactic they were strongly advised against by their web agency that turned out to be a key growth driver. <br/><br/>Join Jessica, Melissa and Dr. Stevens for a closeup look at a uniquely-focused medspa model and the advantages it can unlock.<br/><br/>Show Notes:<br/><br/>00:00 Intro and Background<br/>03:54 Origins of Bodify<br/>04:52 &quot;If she can make it work here, she can make it work anywhere…&quot;<br/>06:40 Niches lead to riches<br/>09:20 Marketing inspired by Dr. Stevens<br/>11:01 The website no one wanted to build<br/>13:43 On requiring multiple CoolSculpting treatments<br/>15:55 A &quot;lazy by nature&quot; growth paradigm<br/>18:14 The market for CoolSculpting is not going away<br/>22:13 Bodify&apos;s secret sauce<br/>27:55 Crystal ball<br/>30:36 Closing words<br/><br/></p><p><b>» Apple Podcasts</b> | <a href='https://podcasts.apple.com/us/podcast/technology-of-beauty/id1510898426'>https://podcasts.apple.com/us/podcast/technology-of-beauty/id1510898426</a><br/><b>» Spotify</b> | <a href='https://open.spotify.com/show/0hEIiwccpZUUHuMhlyCOAm'>https://open.spotify.com/show/0hEIiwccpZUUHuMhlyCOAm</a><br/><b>» Recent episodes</b>