Ep.532 ~ Your Business Will Fail if You Don’t Have a Built to Sell Model w/ Top-Podcaster & Best-Selling Author, John Warrillow

<p>Today on the podcast we have the best-selling author of the legendary book <a href='https://builttosell.com/'>Built to Sell</a>, a book that has been helping thousands and thousands of entrepreneurs all over the world build their businesses. He is the host of <a href='https://builttosell.com/radio/'>Built to Sell Radio</a>, a podcast ranked by Forbes as one of the world’s 10 best podcasts for business owners! He has started and exited four companies himself, including one acquired by a public company. He is the business model expert sought out by the likes of Tim Ferriss, CBS and Inc Magazine for his proven methodology in adding millions upon millions of dollars to the value of businesses globally! His name is John Warrillow and he is on the podcast today! </p> <p> </p> <p>Today we are going to talk about his book, his methodologies, how to remove yourself from your company and why every entrepreneur should set out to build a business worth selling, even if you decide never ever sell it!</p> <p> </p> <p>   03:55 Who is John Warrillow?</p> <p>   06:45 The Importance of Having the End in Mind for Entrepreneurs</p> <p>   15:25 Build Your Business to Have an Options Strategy as Opposed to an Exit Strategy</p> <p> </p> <p>Built to Sell Tips to Build Your Business</p> <p> </p> <p>   18:50 Tip #1: Don’t Generalize in Business - Specialize</p> <p>   24:35 Tip #2: Relying Too Heavily on One Client is Risky & Will Run Off Potential Buyers</p> <p>   25:25 Tip #3: Owning a Process Makes it Easier to Pitch and Puts You in Control </p> <p> </p> <ul><li style="font-weight:400;">Be clean about what you are selling and potential customers will be more likely to buy your product.</li> </ul> <p> </p> <ul><li style="font-weight:400;">When people are the main assets of the business and they can come and go every night, the business will not be worth very much</li> </ul> <p> </p> <p>   29:10 Tip #4: How to Create a Personal Brain that is Sellable? </p> <p> </p> <ul><li style="font-w