Ep 46 - The Art of Storytelling in Business

<p><span>Ghostwriting? Nailing your founder’s story in one or two sentences in such a way that </span><span>people get who you are and can’t wait to work with you? Leveraging story in your business? </span></p> <p><span>Are you as puzzled AND intrigued as I am? </span></p> <p><span>I mean, there’s no escaping the s</span><span>torytelling as a marketing strategy narrative, but what can </span><span>it mean to your business? And how do you do it well, even if writing is not your thing? </span></p> <p><span>Danielle Cook, professional ghostwriter and copywriter, lets us in on her approach. But also, </span><span>she explains&nbsp;</span><span>what you can expect if you decide to hire a ghostwriter or copywriter to do the </span><span>storytelling for you... in YOUR unique voice. </span></p> <p><em>This podcast touches on a very different side of business than what we’ve been discussing in previous podcasts, so I can’t wait&nbsp;to hear what your thoughts are. Do you use storytelling in business? And if not, what keeps you from doing it? I want to find out!</em></p> <p><span>Connect with </span><span>Danielle Cook</span></p> <p><a href="http://www.daniellecook.co" target="_blank" rel="noopener noreferrer">www.daniellecook.co</a></p> <p><span>Instagram</span><span>: </span><a href="http://www.instagram.com/daniellechristine.C" target="_blank" rel="noopener noreferrer"><span>da</span><span>niellechristine.C</span></a></p> <p>&nbsp;</p> <p>&nbsp;</p> <p class="p1">If you enjoyed today’s episode, make sure you hit subscribe and get new episodes as soon&nbsp;as they’re released. And if you listen on the Spotify or Apple Podcast app,&nbsp;then I’d&nbsp;appreciate it if you could rate the show and leave a quick review also if you're on the Apple app. Those 5 stars would mean the world to me and help get the show in the ears of more online service business owners.&nbsp;&nbsp;</p> <p class="p1">&nbsp;</p> <p class="p1">To read the full blog post on this episode go to&nbsp;<a href="http://www.sandrajulian.co/podcast4