Ep 384 The Inside Story Behind P&G’s Acquisition of TULA Skincare: Uncover fresh opportunities, safeguard your idea, finance your startup, choose the right acquirer, the role partners play when selling, the downside of excessive growth.

<p class="MsoNormal" style= "margin-bottom: 5.0pt; line-height: normal;"><span style= "font-size: 10.0pt;">In 2013, Dan Reich and his partners founded TULA, a digitally native, probiotics-infused skincare line. </span></p> <p class="MsoNormal" style= "margin-bottom: 5.0pt; line-height: normal;"><span style= "font-size: 10.0pt;">Reich bootstrapped TULA to around $10 million in annual revenue when he realized he needed to replace himself as CEO. </span></p> <p><span style= "font-size: 10.0pt; line-height: 107%; font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-font-family: 'Times New Roman'; mso-bidi-theme-font: minor-bidi; mso-ansi-language: EN-CA; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;"> The company thrived under professional management, and by 2022, TULA had achieved revenue of over $100 million and received an acquisition offer from Procter & Gamble.</span></p>