EP 062 Justin Goodbread, CEO - Heritage Investors & Founder - Financially Simple

Business owner, financial planner, award-winning educator, and pizza aficionado Justin Goodbread launched his first business when he was 15. From Brunswick, Georgia, he grew up running around barefoot and chasing alligators. His love for helping others with their finances evolved over time, but it began with a dare. A friend bet $5,000 Justin wouldn’t be able to pass three financial tests. With only a month to study, Justin passed the first time. That ultimately led him to become a CERTIFIED FINANCIAL PLANNER™ and later added Certified Value Growth Advisor® and Certified Exit Planning Advisor to his expertise.  Justin is the owner of Financially Simple, a portal that helps business owners manage their business, wealth and ultimately sell their business in preparation for retirement. Financially Simple has been featured nationally in Forbes, Fox News, NerdWallet, Yahoo! Finance, and Investopedia. Justin runs the Financially Simple blog, podcast, and YouTube channel. He’s been named Knoxville, Tennessee’s 40 Under 40, Investopedia’s Top 100 Advisor, Exit Planning Institute’s Leader of the Year, and more. He’s been a featured speaker for the Exit Planning Institute, University of Tennessee MBA Finance Department, various professional workshops, and more.  In his first book, The Ultimate Sale, Justin revealed how small business owners could build a business that can be sold for maximum profit. He offered simple, useable advice to help folks navigate business sales, mergers, or buyouts to ultimately prepare them for the next chapter in their lives.  In this episode, Justin’s insights include:   The ultimatum Justin got when he was only 15 that led him to get into the business world Your baby’s ugly principle What is a backward engineering process? Eight key areas of business Tax as one of the greatest wealth drivers “The more that we give away, the more we receive.” Two common mistakes that he is seeing business owners make. What are critical success factors? “Go fast, go alone. Go far, go together.”  Enjo