Elevating Employer Branding to hire right talent | Rolly Arora | #TGV187

<p>What do you know about brands? </p> <p> </p> <p>A brand is a personality that identifies a product, service or company, including a name, term, sign, symbol or design. </p> <p>It also represents the relation between customers, staff, partners, investors and so forth. </p> <p>It is basically a type of brand manufactured by a particular company under a particular name. For e.g.; Puma </p> <p> </p> <p>What are the important brands that you have heard of?</p> <p> </p> <p>Have you heard of the term employer branding?</p> <p>It is the most humane side of branding. It is also the people focused side of branding. </p> <p>In other words, it is showcasing the organization in front of the audience.</p> <p>One of the most important things a person needs in employer branding is creativity. One should always think out of the box to come up with a creative idea. </p> <p>He or she should have divergent thinking rather than convergent thinking.</p> <p>With consistency, collaboration and creativity in one’s role everyone can achieve success with their brand.</p> <p> </p> <p>Tune in to this podcast for more info on employer branding:</p> <p>00:00:00  Introduction</p> <p>00:02:57  The career journey and the top things that helped.</p> <p>00:04:19  Employer Branding definition in simpler terms.</p> <p>00:05:31  Critical role of Employer branding in the era of great resignation</p> <p>00:07:51  How branding helps in attracting the right talent.</p> <p>00:11:02  Behind the initiatives – CrossJam, Alumni Connect </p> <p>00:15:15  Secret behind the creative ideas.</p> <p>00:17:30- Rapid fire round </p> <p>00:20:00 - Word of thought for people who wish to flourish their career </p> <p> </p> <p>About the speaker (Rolly Arora): </p> <p>Rolly Arora is a seasoned communications professional with over 17 years of rich experience spanning across Marketing and HR in providing end to end content strategy, business and talent branding solutions, PR, Social media industry awards and events.</p> <p>She is currently lea