E113: Talking Secret Shopping at Scale for Omni-channel Success w/ Rick West, Field Agent - At the Coalface Podcast - 13 January 2022

<ul><li>Rick is the Co-Founder & CEO of Field Agent - <a href='https://www.fieldagent.net/'>https://www.fieldagent.net</a></li> <li>Field Agent is a SaaS mobile app that connects secret shoppers with brands</li> <li>Field Agent was one of the first iOS apps ever created/approved and from day one it was designed to facilitate and automate the process of finding and engaging with secret shoppers to monitor and improve the brandcustomer experience</li> <li>In this episode, Jason and Rick discuss how brands can validate their level of customer centricity by engaging impartial agents that then document their actual experiences with that brand</li> </ul>