Drew Russell, EVP of Sports Properties & Media Assets at Intersport

<p><span style="font-weight: 400;">Patricia O’Connell interviews Drew Russell, EVP of Sports Properties & Media Assets at Intersport about how the recent rulings that permitted Name, Image, and Likeness (NIL) deals directly between collegiate athletes and sponsoring brands have affected college sports and individual branding for collegiate athletes. They discuss the legal background, the choices athletes have now, and any effect NIL deals may have on how collegiate games are played.</span></p> <p> </p> <p><span style="font-weight: 400;">Listen in to learn more about this exciting development for college athletes.</span><span style= "font-weight: 400;"><br /> <br /></span></p> <h1><span style="font-size: 14pt;"><strong>Key Takeaways:</strong></span></h1> <p><span style="font-weight: 400;">[1:13] Patricia O’Connell introduces Drew Russell, Executive Vice President of Sports Properties & Media Assets at Intersport, a Chicago-based sports and entertainment marketing company.</span></p> <p><span style="font-weight: 400;">[1:35] Drew is a big-time fan of college sports.</span></p> <p><span style="font-weight: 400;">[2:12] Court cases opened the door for collegiate athletes to monetize themselves, starting with the lawsuit brought by UCLA player Ed O’Bannon over an EA Sports video game that used his likeness and the likenesses of other players in its NCAA games.</span></p> <p><span style="font-weight: 400;">[3:01] The courts allowed the institutions and the states to determine monetization opportunities for college athletes. For the first time, college athletes can monetize their name, image, and likeness (NIL) in various ways. College athletes cannot be paid for performance or paid to play.</span></p> <p><span style="font-weight: 400;">[5:28] Each athlete is their own brand. There’s a female gymnast at LSU with four million followers. This rule has been very helpful for Olympic athletes and female athletes.</span></p> <p><span style="font-weight: 400;">[6:26] The average of athletes’ NIL deals has been in the range of