Dr Dentist, You Have Got To Know Your Ideal Avatar for Marketing To!

<p><span style="font-weight: 400;">It's our mission to help dentists pause and think about their practice. We also believe the most significant successes come when we aren't chasing numbers. The numbers will come when we get things right. This episode dives into one aspect of getting things right: knowing your ideal avatar. We'll discuss using the information you already have in your practice to create this ideal avatar. </span></p> <p><span style="font-weight: 400;">Marilee shares an example of how a practice was able to create a considerable increase in their ideal patients once they took the time to really dig into who was making their practice profitable. We also talk about looking at your patient analysis report and taking the time to record the data so that it can be analyzed correctly. Dr. John calls it slowing down to speed up. We also talk about reviews and how you have control over your reviews if you have the courage to ask for them.</span></p> <p> </p> <p><strong>Show Highlights</strong></p> <p><span style="font-weight: 400;">[04:26] How do marketers know us so well when they create those appealing ads?</span></p> <p><span style="font-weight: 400;">[04:49] We also have information on our patients. We can ethically use that information to understand who we're serving and who we're attracting.</span></p> <p><span style="font-weight: 400;">[05:08] Take a look at your patient analysis report. What is the average age? What is the average spend? Having a rough idea of these things helps us better serve our patients going forward.</span></p> <p><span style="font-weight: 400;">[05:59] When we create a full picture of who our ideal avatar is we have a much better chance of attracting our ideal patients.   </span></p> <p><span style="font-weight: 400;">[07:07] Taking the time to enter your data into your software program will help you have access to all the correct information in order to refine your marketing.</span></p> <p><span style="font-weight: 400;">[07:57] It's important to know who your avatar is and b