Creating Your Own Economy - The Auto Repair Marketing Podcast

<p>As we approach 2023 I know a lot of people are concerned about what the year may bring from an economic standpoint. The financial gurus can’t seem to agree as to whether or not we’re in a recession, but my thought is this. If we are in a recession, choose not to participate. That’s what this episode is all about. We’ll call it “creating your own economy”</p><ul><li>You ever notice how no matter what’s going on in the world, some people thrive?&nbsp;</li><li>Opportunities to buy equipment at pennies on the dollar</li><li>Opportunities to buy up failing shops</li><li>Opportunities to hire great technicians</li></ul><br/><p><strong>Talking Points</strong></p><ul><li>You ever notice how no matter what’s going on in the world, some people thrive?&nbsp;</li><li>Opportunities to buy equipment at pennies on the dollar</li><li>Opportunities to buy up failing shops</li><li>Opportunities to hire great technicians</li><li>Don’t freak out. Don’t get back under your tools</li><li>Don’t “pause” your coaching - if you’re not working with a coach - start</li><li>Don’t spend to reduce taxes - tell them about 2007</li><li>Don’t stop marketing - double down if anything - your competition will stop - this is where the best “fall into” opportunities</li><li>Reaccess your core values and live by them</li><li>Become a professional money manager</li><li>Write more content, make more videos, and take some ownership in thought leadership</li><li>Become a broken record about your business - personal social media</li><li>Go all-in on providing the best customer experience</li><li>Audit your bank accounts and cancel unnecessary subscriptions, etc</li><li>Be positive - infectiously positive. Be the light in a time of darkness.</li><li>Be generous - if things are going well, which they will if you refuse to participate in a downturn, make sure the people who are taking care of you are also thriving.</li></ul><br/><p>It’s not just about having money. It’s about having the right mindset.</p><p><br></p><p><strong>How To Get In Touch</strong></p