Companion Selling Crucial for Pharmacies to Maintain Profitability and Customer Loyalty

In this episode of the Pharmacy View Podcast, host Scott Carpenter, EVBC, interviews Carolyn Rimmer, National Training Specialist at Sigma Healthcare. Listen to this episode to discover the secrets to thriving in the evolving world of pharmacy and the critical role of training, even amidst unprecedented challenges. Carolyn is a seasoned Pharmacy professional with a rich history in the field. Carolyn's journey began in Community Pharmacy, where they honed their skills over two decades with a well-regarded pharmacy family in Brisbane, Queensland. After starting a family of their own, Carolyn decided to transition from retail Pharmacy into training within the Pharmacy industry. Their love for training and mentoring Pharmacy assistants drove their career shift, leading them to obtain a diploma and eventually join the Queensland Pharmacy Guild. There, they gained valuable insights into compliance and opportunities within the Pharmacy world. Carolyn emphasizes the critical role of training in the Pharmacy industry, particularly in the context of the challenges brought on by COVID-19. They highlight how the pandemic disrupted traditional companion selling, which involves providing customers not only with the products they need but also valuable lifestyle tips. Due to the constraints of the pandemic, Pharmacies had limited interaction time with customers, resulting in a gap in the training of new Pharmacy professionals. Carolyn suggests that as the industry evolves, focusing on companion selling and upselling will be crucial for Pharmacies to maintain profitability and customer loyalty, especially with changes on the horizon. Carolyn also discusses the impact of 60-day dispensing on patients and Community Pharmacies. They highlight that while patients on regular medications may benefit from the convenience of less frequent visits, there's a concern that some patients may misinterpret the option and skip Pharmacy visits entirely. Carolyn emphasizes the vital role of Community Pharmacies as a social link within the comm