CBP 178: You're doing your patients and your business a terrible disservice if you're doing this

<p><span style="font-weight: 400;">Do you have a hard time recommending the optimal treatment plan to a cash-pay patient who seems of modest means? In an effort to be sensitive to our patients' limitations, most practitioners often end up suggesting a cheaper option that may not produce the best outcome for the patient. And that can become a lose-lose proposition, as your practice misses out on revenue and the patient decides the treatment isn't very effective.</span></p> <p><span style="font-weight: 400;">In this episode, I explain how to avoid letting your assumptions about patient economics drive the treatment bus into a ditch. You’ll hear how to develop the ability to consistently recommend the ideal treatment plan, so your patients will always have an option to choose the care that is best for them.</span></p> <p><span style="font-weight: 400;">This “highlight” is taken from Q&A calls with</span> <a href= "https://drjarodcarter.com/mastermind/"><span style= "font-weight: 400;">my Mastermind Gold group</span></a><span style= "font-weight: 400;">—a highly interactive, supportive group where people who have tons of questions and concerns about how to start, grow, or transition to a cash-based private practice get the answers, resources, and confidence they need to build the practice of their dreams. We have a group coaching call every week, and we occasionally use excerpts of those calls for this podcast.</span></p> <p><span style="font-weight: 400;">USEFUL INFORMATION:</span></p> <p><span style="font-weight: 400;">Check out our Masterclass: <a href="https://drjarodcarter.com/patient-producing-website">How to Make Your Website a Patient-Producing Machine</a></span></p>