Can Company Culture Have Anything To Do With Marketing? - The Auto Repair Marketing Podcast

<p>Aren’t core values something you just hang on your wall and forget about? That’s how I used to feel about them until I had an enlightening. Core values and culture spread throughout your organization - even into your marketing. Kim and I have a conversation about marketing, culture, and core values in this episode. We hope you’ll listen in!</p><p><strong>Talking Points</strong></p><ul><li>Mission. Vision. Values. Everyone talks about them, but not everyone lives them.</li><li>If you have them -&nbsp;</li><li>can you recite them?&nbsp;</li><li>Does your team know them - by heart?&nbsp;</li><li>Are they so much a part of your company that your customers know them?</li><li>We were that company. Had them but they lived in a Google Doc or in a frame on the wall that people just walked past.&nbsp;</li><li>How we developed our core values.</li><li>Where are they?</li><li>On the wall</li><li>Throughout our website, social, and other marketing</li><li>On our careers page, interviews, etc</li><li>In our onboarding</li><li>In our daily conversations</li><li>Reviews, Check-ins, Staff Meetings</li><li>Shieldys&nbsp;</li><li>We live them. They’re in us.&nbsp;</li></ul><br/><p><strong>How To Get In Touch</strong></p><p>Group - <a href="https://www.facebook.com/groups/autorepairmarketingmastermind" rel="noopener noreferrer" target="_blank">Auto Repair Marketing Mastermind</a></p><p>Website - <a href="https://shopmarketingpros.com/meet-the-pros/" rel="noopener noreferrer" target="_blank">shopmarketingpros.com</a>&nbsp;</p><p>Facebook - <a href="https://www.facebook.com/shopmarketingpros/" rel="noopener noreferrer" target="_blank">facebook.com/shopmarketingpros</a>&nbsp;</p><p>Get the Book - <a href="http://shopmarketingpros.com/book" rel="noopener noreferrer" target="_blank">shopmarketingpros.com/book</a></p><p>Instagram - @shopmarketingpros&nbsp;</p><p>Questions/Ideas - <a href="mailto:podcast@shopmarketingpros.com" rel="noopener noreferrer" target="_blank">podcast@shopmarketingpros.com</a>&nbsp;</p><p><br></p><p>Thanks to ou