BYP 238 - Niches, Riches, and The Only 3 Markets We Are Really In

<p class="p1"><span class="s1">In today’s episode, I’m kicking off a series on niches. That can be an unnerving word for a lot of entrepreneurs, so I want to break it down in this episode and the weeks to come. I truly believe that the riches are in the niches. The more we clarify and clean up our marketing, the more successful we will be.</span></p> <p class="p1"> </p> <p class="p1"><span class="s1">To tee this idea up, in this episode I talk about:</span></p> <p class="p1"><span class="s1">1. The only 3 markets we are ever really in and examples of entrepreneurs in each of those markets</span></p> <p class="p1"><span class="s1">2. Taking our focus off the word niche and onto the word focus</span></p> <p class="p1"><span class="s1">3. The 2 types of focuses we can have</span></p> <p class="p1"><span class="s1">4. Accuracy in marketing</span></p> <p class="p1"><span class="s1">5. The danger of subjective language in marketing</span></p> <p class="p1"><span class="s1">6. The 3 things we need to focus on selling</span></p> <p class="p2"> </p> <p class="p1"><span class="s1">The next few episodes are going to be full of great information on niches. Make sure to take the time to soak in everything the guests will share. They prove that we can make our greatest impact by focusing on niches.</span></p> <p class="p2"> </p> <p class="p1"><span class= "s1"><strong>Resources:</strong></span></p> <ul class="ul1"> <li class="li3"><span class="s2"><a href= "https://mikekim.com/bootcamp"><span class="s3">Brand You Bootcamp</span></a></span></li> </ul> <p class="p2"> </p> <p class="p1"><span class="s1"><strong>Connect with Mike:</strong></span></p> <p class="p3"><span class="s4"><a href= "https://mikekim.com/">https://mikekim.com/</a></span></p> <p class="p3"><span class="s5">Instagram - <a href= "https://www.instagram.com/mikekimtv/"><span class= "s6">https://www.instagram.com/mikekimtv/</span></a></span></p> <p class="p3"><span class="s5">LinkedIn - <a href= "https://www.linkedin.com/in/mikekimtv"><span class= "s6">https://www