Believe the Hype, with Michael F. Schein (Hype, Promotion, Marketing, Branding)

https://michaelfschein.com/ (Michael F. Schein), writer, speaker, Founder & President of https://microfamemedia.com/ (Microfame Media), and author of https://michaelfschein.com/the-hype-handbook/ ("The Hype Handbook”), covers learning his marketing chops from his time in a punk rock band, the importance of taking side doors in your work, how to perfect your packaging by embracing your quirks and insecurities, starting a “secret society”, and tips on becoming your own “hype artist”. Mentioned in this episode: This episode is brought to you by Southwestern Coaching https://the-action-catalyst.captivate.fm/southwesterncoaching (Southwestern Coaching)