Bee Shapiro | Founder of Ellis Brooklyn and New York Times Beauty Columnist

<p>In episode forty six of the Glow Journal podcast, host Gemma Watts talks to New York Times beauty writer and founder of Ellis Brooklyn, Bee Shapiro.</p><p><br></p><p>I consider Bee Shapiro to be something of a beauty oracle. Having covered style and beauty for the New York Times for over 12 years, Bee has interviewed countless CEOs and celebrities, been afforded unbridled access to the beauty cabinets and handbags of your favourite actors and actresses <em>and</em> trialled products that you and I haven’t even heard of- yet. I have long admired Bee and her work, not just for her insider knowledge and ability to list New York City’s top five facialists and their contact details on next to no notice, but for her intellect, her wit and, of course, her writing style.&nbsp;</p><p><br></p><p>A law school graduate and former hedge fund attorney, Bee became a fashion writer for the New York Times in 2008 and was soon relocated to the beauty department where she began penning her column Skin Deep, which has since been published as a book of 40 plus interviews.&nbsp;</p><p><br></p><p>In 2013, pregnant with her first daughter, Bee noticed that many of the brands that landed on her desk were making the move to “clean” formulations. Clean beauty was undoubtedly on the rise, with luxury brands embracing what was once a Whole Foods style sub section of beauty, but Bee noticed that very few fragrance houses were following suit.&nbsp;</p><p><br></p><p>In 2015, Ellis Brooklyn was born- a luxury, niche fragrance house devoted to clean, small-batch-made scents.&nbsp;</p><p><br></p><p>I’ve learned so much through watching Bee’s work from afar, so having over an hour to chat with her was a genuine privilege. Having worked in beauty for so long, Bee’s insights into cosmetics <em>and</em> media are invaluable to anyone with an interest in either. I’ve so enjoyed speaking to the founders of, quote unquote, niche brands of late, as something that keeps coming up is the increasing appetite consumers have to align themselves brands they