BE#145: Sell your story not your product says our guest "Kushal Choksi"

Our amazing guest today Kushal M. Choksi is an investment analyst-turned-entrepreneur, 9/11 survivor, author and renowned entrepreneur who recently released his highly anticipated book "On a Wing and a Prayer: Spirituality For The Reluctant, The Curious and The Seeker" (Penguin - Paperback Available September 7, 2021), sharing his fifteen-year journey of spiritual enlightenment as he worked to put the pieces of his life together after narrowly escaping his death on September 11, 2001. In this episode we discuss: -His journey into questioning his greater purpose, embarrassing meditation and becoming an entrepreneur. -It is one thing to say I need to go and do something, but what? -Once you try entrepreneurship, you will never want to go back. -People connect to the founder's story first before the product. -If you try to plan way more ahead, that may or may not work. -Keep your ears to the ground to see what consumers are really doing, their behaviour at this moment. -It can take some time for people to recognize your product. -It is when you lay that very strong foundation that it will sustain you when the water gets choking. -You need to take that moment to say in the next 20 minutes, I will disconnect from the world. -“I think one thing that has sustained me throughout my last entrepreneurship pursuits is my practice of reading and meditations”. -Sometimes you just need to completely disconnect, otherwise you just sweat on the floor. -Meditation helps you to become still inside so that you can be dynamic outside. All this and much more from Kushal, do listen to this amazing episode and please leave us your reviews as it means the world to us. To get in contact with Kushal Choksi find him at: ----------------------- ABOUT THE HOST: I am your host Kajal Khurana - KK, Author of best selling book on Amazon, Mindset & Health Coach, Nutritionist and a Reiki Healer. I am very passionate about helping entrepreneurs achieve their desired goals faster by using tools and techniques which will help them stay en