ANA Marketing Futures Podcast Episode 16 - The Digital Helix with Chris Aarons

It’s 2020, and still one of the most popular topics among marketers is digital transformation. According to a study by Deloitte, 87% of companies think digital will disrupt their industry, but only 44% feel they’re prepared for such a disruption. That’s why today, we’re talking with Chris Aarons, one of the co-authors of the Digital Helix: Transforming Your Organization's DNA to Thrive in the Digital Age. Chris shared why tech alone isn’t going to cut it, and talked about the importance of intellectual curiosity, and constantly looking for new learnings and strategies.